“It’s possible I saw it on TV…”
The Star Trek problem. Just hearing that means frustration is in my future. It’s a term that gets kicked around in some tech circles. On more than a few occasions a client requests software do something impossible. When you ask where they saw a system do what they want and they reply they heard about it on TV, it scares me..
Dear reader when in a position like this my first impulse is to cut the client off and have nothing to do with that particular project. Before you even begin negotiations or dialogue about the project, you know the position of the client is outside the bounds of logic or physics. TV is typically not a tool for education but for entertainment. When you entertain it’s ok to ‘bend’ the truth for the sake of the story but it’s bad when someone takes that for reality. It’s hard to tell a client educated by science fiction that no we do not have fully interactive AI or a holodeck for training or phasers or almost any of the advanced technology you’ve seen in Star Trek. Believe me I wish we did, I’d be the first in line for it. The problem is compounded by movies and other media, where they can fake it because in depth computer knowledge is still in the hands of a relative few. They don’t do it with any well known things such as having 4 outs in baseball game. Google “movie physics” and you’ll see how movies ‘bend’ the truth.
On some level I understand that technology develops so fast these days that it seems there’s a new techno miracle everyday. But there are actual limits that must be acknowledged. When a client is unable to see these boundaries, no matter how much you tell them otherwise, then they are dealing in the realm of fiction. This means there’s no hope of having a good working relationship.
Anything you do in the real world will fall short of their fantasies.
If you get anything from the Star Trek problem, it would be: Know what’s possible before you make plans for what you want to be built for you. At the very least the client should know that a professional probably knows what’s possible better than they do.
Wednesday, July 30th, 2008